Whether invading countries or markets, the first wave of troops to seebattle are the commandos... Commandos parachute behind enemy linesor quietly crawl ashore at night. A start-up's biggest advantage isspeed, and speed is what commandos live for. They work hard, fast,and cheap, though often with a low level of professionalism, which isokay, too, because professionalism is expensive. Their job is to dolots of damage with surprise and teamwork, establishing a beachheadbefore the enemy is even aware that they exist. Ideally, they do thisby building the prototype of a product that is so creative, so exactlycorrect for its purpose that by its very existence it leads to thedestruction of other products. They make creativity a destructive act.more...

-- Accidental Empires by Robert X. Cringely

I was thinking about this in the context of Yahoo and Microsoft's competitionwith Google on search, compared with Steve Jobs and the dazzlinglaunch of the iPhone.

On one hand you have essentially copycat search products which,while perhaps competently implemented, haven't significantly innovatedthe space or gained back any market share.

On the other hand, the iPhone's design is so dazzling that it's leftdesigners worldwide gaping in open-mouthed awe.

Mike Davidson:

There are so many things to say about this iPhone that it's hard to know where to start. To me, the single most impressive thing about it is that, like a lot of Apple products but specifically this one, there is no other company in the world capable of inventing it. How many times do you see a new product come out and you think "Damn, I wish I would have thought of that!"

The iPhone is no such product.

You couldn't think of it, and even if you did, your finished product would be a godamned fingerpainting compared to this. It is so fulfilling to watch technology unfold like this, in the hands of the most indispensable and world-changing CEO of our lifetime. It makes all other work you may be doing in the technology world seem like peanuts.

When Apple says they are five years ahead of every other phone on the market with this offering, they are being conservative.

Jeffry Friedl:

Motorola has been around for a long time... has it never learned anything about designing a product for humans to use? ...

I watched the introduction of Apple's iPhone today ... and was astounded, not that the iPhone seems to have such a great user-interface design (although it does), but that it's so great in the face of a history of moronic phone design.

This isn't just a slick PR machine success. This is a genuinely stunning product,something "that is so creative, so exactly correct for its purpose thatby its very existence it leads to the destruction of other products."How do you ship something so great it leaves the top people in the fieldawestruck?

How is it possible that Steve Jobs runs big, old Apple like a lean startup? And not just any average startup, but a kick-down-the-doors successful one. Repeatably, too!

This usually gets chalked up to the cult of the genius.Sure Jobs is a genius, but management theory is all aboutgetting good results out of large groups of people with varying talents. And Jobs doesn't have a monopoly on all the smart people in the valley. If you're in charge ofmanaging product development somewhere,isn't there some playbook (something like TheInnovator's Dilemma) for how to organizeyour team to more reliably shipdevastatingly effective, innovative products instead of me-too, committee-designedclone exercises that fail to achieve their goals?

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