Toby Bloomberg, president of Atlanta-based Bloomberg Marketing, launched in Spring 2004 the Diva Marketing Blog , which ranks now as one of the top 25 marketing blogs. She serves on the boards of the American Marketing Association and the Atlanta Interactive Marketing Association and chairs the American Marketing Association's online communities.

In 2005, she launched Diva Marketing's Biz Blog Profile Series, a behind the scene look at how corporations, non profits, higher education institutions and arts organizations are using blogs to support their marketing goals.

I recently sat down (virtually) with her to discuss HP's blogging strategy and my personal impressions. Here is what she had to say on our blogging strategy: "With count em - 19 blogs! - ranging from blogs that support non profit events to live blogging events to very technical subjects to VIPs HP must be one of business blogging's best friends. HP is no stranger to social media communications; its corporate website includes podcasts and RSS feeds. Eric Kintz, Vice President Global Marketing Strategy and Excellence, recently joined HP's growing blog network with a blog focusing on Marketing Excellence. He shares his insights about blogging HP style, as well as, background from HP's viewpoint about consumer generated conversations and the blogosphere". Read her post on HP's blogging strategy

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